德高广告（上海）有限公司上海分公司 简介
JCDecaux Advertising (Shanghai) Co., Ltd. Shanghai Branch
德高广告（上海）有限公司上海分公司隶属于全球户外广告公司——德高集团，负责运营上海地铁1、2、7、8、9、11、14、16、18号线共9条线路的媒体，运营站点262座，覆盖超460公里，9,000多个广告位。
JCDecaux Advertising (Shanghai) Co., Ltd. Shanghai Branch is subordinate to JCDecaux SE, the leading outdoor advertising company worldwide, and currently operates 9 lines of Shanghai Metro media, including line 1、2、7、8、9、11、14、16、18, with 262 stations, over 460 kilometers and more than 9,000 advertising panels.
伴随上海地铁14号线、18号线开通运营，上海地铁已经成为全球最忙碌的地铁系统之一。德高作为中国地铁媒体领域的领导者，持续推动户外广告数字化与程序化发展，以覆盖媒体购买全流程的数据解决方案，帮助品牌实现营销目标。2023年底，德高上海携手全球领先数字户外媒体供应方平台VIOOH，在上海地铁推出中国内地首个地铁程序化数字户外媒体交易平台，实现地铁数字户外媒体库存的程序化实时交易。2024年，德高上海全新数字媒体iScreen智投屏首批400块投入使用并接入VIOOH平台，进一步扩展上海地铁数字媒体网络布局。同年，以曝光量（Impression）为交易单位的全新交易模式启动运行，为品牌提供更精准、更灵活、线上线下全渠道投放的媒体解决方案，做数字时代下品牌成长的理想场景。
After the opening of lines 14 and 18，Shanghai Metro has become one of the busiest metro system worldwide. As a pioneer in China's metro media industry, JCDeacux continuously promotes the digitalization and programmatic development of OOH advertising, and enables brands to achieve the marketing goals with data solutions covering the entire process of media buying. In the end of 2023, JCDecaux Shanghai, together with VIOOH, the world's leading DOOH media supply-side platform, launched the first metro programmatic DOOH media trading platform of Mainland China in the Shanghai Metro, enabling programmatic real-time trading of metro DOOH media inventory. In 2024, the first 400 panels of brand new digital media iScreen of JCDecaux Shanghai were launched and connected to the VIOOH platform, further expanding the digital network in Shanghai Metro media. In the meantime, a new trading model which takes Impression as the trading unit was launched, providing brands with more accurate, flexible, online and offline omni-channel advertising solutions, making it an ideal scene for brand growth in the Digital Era.
秉持德高集团创新、设计、品质、可持续发展的核心价值观，德高上海持续为上海地铁带来更多元、更高品质的媒体产品，以创新的媒体形式解决方案，增强目标受众的关注度与参与感，打造优质的地铁媒体广告空间，以专业的团队和完善的服务为品牌带来国际化广告视野和投放体验。
Under the core values of innovation, design, quality and sustainability of JCDecaux SE, JCDecaux Shanghai continuously brings diversity and high-quality to Shanghai Metro media，enhances target audience's attention and participation with innovative media format solutions, creates high quality metro media advertising space, and brings international advertising vision and media buying experience to the brands with our professional team and comprehensive services.
德高上海同样关注社会效益及企业社会责任，积极投身社会公益事业，大力支持地铁精神文明建设，在德高集团设立的ESG 2030（环境、社会责任、公司治理）战略框架下，设立标准化流程，完成在绿色能源、碳排放、废料处置等各方面的指标，以达成安全智慧、绿色人文的上海地铁媒体新生态。
At the same time, JCDecaux Shanghai also focuses on social responsibility, actively participates in social public welfare undertakings, and vigorously supports the construction of metro spiritual civilization. Under the strategic framework of ESG2030 (Environmental, Social and Governance) established by JCDecaux SE, the company establishes standardized processes to complete indicators in green energy, carbon emissions, waste disposal and other aspects, so as to achieve a safe, intelligent, green and humanistic ecosystem of metro media.
